Social media has evolved into a key channel for generating business leads. Platforms like Facebook, LinkedIn, and Instagram allow businesses to connect with audiences in real time, but managing these interactions effectively often requires more than just posting updates. That’s where Odoo 18’s Social Marketing module comes in. It enables businesses to seamlessly manage their online presence, create and schedule engaging content, and measure the performance of campaigns—all while integrating directly with the same ecosystem that powers CRM, Sales, and Marketing Automation. By bridging the gap between marketing and sales, Odoo transforms social engagement into a measurable driver of growth.
One standout feature of Odoo Social marketing is its ability to turn social media comments into qualified leads. Instead of treating likes and comments as passive engagement, Odoo captures these interactions and feeds them directly into the CRM pipeline. For example, if a potential customer comments on a Facebook post asking for more details about a product, Odoo can automatically generate a lead for the sales team to follow up on. This not only reduces the chance of missing valuable opportunities but also ensures that sales teams work with warm, interested prospects. By centralizing both social engagement and lead creation, Odoo 18 helps businesses unlock the full potential of their social media presence, transforming casual interactions into meaningful customer relationships.
This blog explores how companies can drive lead generation through Odoo 18’s Social Marketing app.
Benefits of Creating Leads from Social Media Comments:
- Capture Interest Instantly
Social media comments often reflect genuine curiosity or intent from potential buyers. By converting these comments into leads automatically, businesses ensure that valuable interactions are not overlooked. This feature transforms casual engagement into actionable opportunities.
- Save Time and Effort
Without automation, sales or marketing teams would need to manually review comments and transfer them into the CRM. Odoo eliminates this repetitive task by directly creating leads from comments, saving hours of administrative work and reducing the risk of human error.
- Faster Response to Prospects
When comments are converted into leads in real time, sales teams can reach out promptly. A quick response often makes the difference between winning or losing a deal, especially when prospects are still actively engaged with your content.
- Better Lead Qualification
Leads generated from comments are usually more qualified than those from broad advertising because the person has already shown specific interest by engaging with your post. This means the sales team works with warmer leads that are more likely to convert.
- Seamless Integration with CRM
Since leads from comments are directly stored in Odoo CRM, businesses can track them through every stage of the pipeline. This provides full visibility into the customer journey, from the first comment to the final sale.
- Enhanced Marketing ROI
Every comment that turns into a lead contributes to measuring the true effectiveness of social campaigns. Businesses can track how many deals originated from specific posts, helping to refine strategies and maximize returns on social marketing investments.
Social posts
The Odoo Social Marketing app offers multiple options to design and share posts across different social media platforms. For a full overview of your content, navigate to the Social Marketing app and open the Posts section. The Social Posts page displays all posts created and published through Odoo, allowing you to review and manage them in one place.
When you select a post from the social media stream, a pop-up window opens displaying the post’s content along with its engagement metrics, such as likes, comments, and other interactions.
From the post’s pop-up window, users can also add a new comment by typing in the Write a comment… field and pressing Enter to publish it.
Create leads from comments
Odoo Social Marketing makes it possible to generate leads directly from social media comments. To do this, open the desired post from the dashboard, which will display the post in a pop-up window. Locate the comment you want to convert, then click on the three vertical dots next to it. From the drop-down menu that appears, select Create Lead, and Odoo will instantly add it to your CRM pipeline for follow-up.
When you select Create Lead from a comment’s drop-down menu, a Convert Post to Lead pop-up window will appear.
Under the Customer section, you’re given three options:
- Create a new customer – Generates a brand-new customer record linked to the lead.
- Link to an existing customer – Associates the lead with a customer already saved in your database.
- Do not link to a customer – Creates the lead without tying it to any customer record (useful for early-stage prospects or when customer details are not yet available).
Once you select the appropriate option, you can click Convert to finalize the lead creation. The lead is then added to your CRM pipeline for follow-up by the sales team.
Odoo 18’s Social Marketing module redefines the way businesses approach social media by turning everyday interactions into measurable sales opportunities. Instead of limiting posts and comments to engagement metrics, Odoo bridges the gap between marketing and sales by capturing interest directly from social media and transforming it into qualified leads within the CRM. This not only ensures that potential opportunities are never lost but also empowers sales teams to act quickly and effectively.
From scheduling and analyzing posts to converting comments into leads with just a few clicks, Odoo provides businesses with an end-to-end solution for managing their digital presence. Its seamless integration with CRM and Marketing Automation ensures complete visibility across the customer journey, enabling smarter decisions and stronger ROI. In short, Odoo 18 helps organizations maximize the value of their social media efforts—turning likes and comments into conversations, and conversations into long-lasting customer relationships.
To read more about Overview Lead Generation via Social Marketing in Odoo 18, refer to our blog Overview Lead Generation via Social Marketing in Odoo 18